So who's doing social media well, and who's not?
Assistant editor Julie MacLellan has been keeping an eye on the social media campaign trail in #elxnnw, and she's blogging about what she sees - check out her blog for a weekly round-up of who's hot and who's not on the social media scene.
Those who make the "hot" list have good websites, good presences on Twitter and Facebook and are using social media to engage with voters - both to get their own message out there and to find out what other people are thinking.
Those who make the "not" list - well, they simply aren't. Either they're totally absent from social media or they're there, but their presence is so limited that it's simply not making an impact.
Read Julie's blog posts for the whole scoop, but here's a quick-hit condensed version: 10 hots and 10 nots so far in this campaign (in alphabetical order).
Ten "Hot" Social Media Users
David Brett, council candidate
Cort Ray Caldwell, trustee candidate
Jonina Campbell, trustee candidate
Jonathan Cote, mayoral candidate
James Crosty, mayoral candidate
Mike Folka, council candidate
Patrick Johnstone, council candidate
MaryAnn Mortensen, trustee candidate
Jeremy Perry, trustee candidate
Kelly Slade-Kerr, trustee candidate
Ten "Not" Social Media Users
Jim Bell, council/trustee candidate
Tracey Block, council candidate
Calvin Donnelly, council candidate
Raj Gupta, council candidate
Bill Harper, council candidate
Matt Kadioglu, council candidate
Gerry Liu, council candidate
Gavin Palmer, council candidate
Rajiv Pandey, trustee candidate
Lorrie Williams, council candidate
Find Julie's blog here. And follow Julie on Twitter, @juliemaclellan.