In 2018, A&W Canada made waves by adding the Beyond Meat burger to its menu, and now another national chain is pairing up with the California-based meat alternative company. Quesada, a Tex-Mex style chain will launch a Beyond Meat Burrito made with Beyond Meat’s Feisty Crumbles.
The new Beyond Meat Burrito hits the menu boards of Quesada’s nearly 120 locations on Feb. 27 – including Burnaby and New Westminster.
“More of our customers are identifying as flexitarians and requesting plant-based options so we’re thrilled to be Canada’s first Mexican chain to offer the Beyond Meat Burrito,” said Steve Gill, founder and chief recipe officer of Quesada Burritos and Tacos, in a media release.
Beyond Meat’s 100 per cent plant-based Feisty Crumbles are made from pea protein. The product is the only gluten-free and soy-free crumble on the market, with half the saturated fat of ground beef and no cholesterol or antibiotics, notes Quesada.
“We are excited to expand our Canadian presence by partnering with Quesada — a true success story in menu and flavour innovation,” said Ethan Brown, Beyond Meat founder and CEO.
Quesada operates seven locations in B.C., including five in the Metro Vancouver area, in Burnaby in the UniverCity development on Burnaby Mountain, New Westminster at the New West SkyTrain station, and Surrey.