After its inaugural Share It Forward event last summer, Save-On-Foods is gearing up for an even stronger turnout this week.
The seven day event will see 50 per cent of the net proceeds of every Western Family product sold at Save-On-Foods, PriceSmart Foods and Urban Fare stores, up to $300,000, donated directly to support local food banks in Western Canada.
Share It Forward runs Thursday, June 13 to Wednesday, June 19. Each store across Western Canada – from Vancouver Island to Winnipeg to Whitehorse and everywhere in between, will be taking part in the initiative with their own unique in-store events, promotions and celebrations.
“This marks our second year running this initiative and with a longer event period, and an even bigger commitment, Save-On-Foods together with our Western Family partners, looks forward to giving back to our local community food banks once again,” said Save-On-Foods president Darrell Jones. “Last summer our stores and customers really came together to support their neighbours. I am so proud of what we accomplished together, and can’t wait to see what we can do this year.”
The company’s goal with the second Share It Forward event is to raise up to an additional $300,000 for local food banks, keeping these donations in the same communities where they were raised.
“Save-On-Foods is our biggest retail donor, and we are so excited to be involved in their Share It Forward event for the second year in a row,” said Laura Lansink, executive director of Food Banks BC. “We are so thankful for the support of Save-On-Foods and their customers, as these donations go towards providing nutritious meals to the 80,000 British Columbians who rely on the food banks in their communities every single month.”