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New West Salmonbellies sign sponsorship deal

Senior A Salmonbellies set to return to action after two-year hiatus
NW Salmonbellies
The New Westminster Senior A Salmonbellies are set to return to action for the 2022 season. Record File

The New Westminster Salmonbellies Senior A Lacrosse Club will soon return to action after a two-year COVID-19 related hiatus – and they’re hard at work on plans to enhance the game-day experience.

The club has entered into a multi-year sponsorship deal with Stonehaus Realty, with the two organizations jointly participating in marketing and exploring additional ways of enhancing the game-day experience for the Salmonbellies and their fans. Immediate additions will include the Stonehaus Signature Suite, specific theme nights and the selection of Stonehaus Player of the Week, who will be featured on social media and Salmonbellies.com.

“We couldn't be more excited to partner with Stonehaus,” club president Paul Horn said in a news release. “They are a dynamic and growing company. Their commitment to teamwork fits precisely with our values.”

Stonehaus Realty’s leadership, Adam Lloyd and Sean Zubor, are aiming to help build on the rapidly growing popularity of lacrosse and saw New Westminster as the perfect place to do so.

“We fell in love with the Salmonbellies’ long history and look forward to working with the franchise,” said Stonehaus CEO Adam Lloyd.

Ray Porcellato, general manager of the Senior Salmonbellies, played a key role in bringing the parties together.

“I know that both organizations are striving for excellence, so it’s a natural fit,” he said. “We are aiming for the Mann Cup in 2022, so this sort of support comes at the perfect time.”

The Salmonbellies will start their 2022 season on the road when they play the Victoria Shamrocks on Friday, May 27 and the Nanaimo Timbermen on Saturday, May 28. Their first home game at Queen’s Park Arena is on Thursday, June 2 at 7:30 p.m., when they’ll take on the Burnaby Lakers.

Last summer, fans got a dose of lacrosse action when the Salmonbellies played a three-game exhibition series at Queen’s Park Arena against the XLL All-Stars.

The Salmonbellies – who played their first game on June 8, 1889, have won the national lacrosse championship, the Mann Cup, 24 times – more than any other lacrosse team in Canada. 

For more information and tickets, go to www.salmonbellies.com. You’ll also find details about the return of the Salmonbellies Smoker, an annual dinner and reverse draw fun-raiser being held on Friday June 24, at the New Westminster Curling Club.

Follow Theresa McManus on Twitter @TheresaMcManus
Email tmcmanus@newwestrecord.ca