The Hyack Festival Association has announced a major sponsorship agreement with Key West Ford. The flagship New Westminster auto dealership has agreed to become the presenting sponsor of the 41st annual Hyack International Parade as part of a comprehensive annual sponsorship agreement.
As part of the agreement, Key West Ford becomes the official vehicle supplier of the Hyack Festival and other major festivals and events throughout the year. "This is a perfect fit for us" announced Key West Ford General Manager Adam Isfeld. "We have been supporting Hyack for years with their vehicle needs for the parades, but we felt the time was right to elevate our support. Putting our name on the parade is the right choice for our brand. Hyack has some exciting plans ahead and we want to be part of it."
"We have been looking for the right partner for naming rights to the International Parade which is one of our really strong event properties" said Douglas Smith, Executive Director of the Hyack Festival Association. "Key West Ford is a great community partner and has a sincere commitment to give back to the community. We have a strategy to grow our major annual events and Key West Ford will be playing a huge role in that effort".
The Hyack Festival is scheduled to take place May 18-27 and will culminate with the 41st annual Hyack International Parade on Saturday, May 26th beginning at 11am.
