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Coasters Coffee grand opening: Enjoy free brewed coffee today in New West

March 1 is the grand opening of downtown New West's newest café.
Owners Tamarah Kruse (right) and Alisah Kruse (left), pictured with Tamarah Kruse's husband, Jim Hobbs, at Coasters Coffee.

Coasters Coffee, the newly opened coffee shop at Sixth and Carnarvon in New Westminster that has been creating a lot of buzz in the last few days, is set for a grand opening today (Wednesday, March 1) with free brewed coffee for guests all day.

The West Coast-inspired independent coffee shop softly opened its doors in the heart of New West last week, and New Westies were ecstatic. 

The coffee shop is the brainchild of the Kruse sisters, Tamarah and Alisha, who put their love for coffee into action in launching the business.

Long before the coffee shop materialized, Tamarah Kruse worked in retail. But after losing her last position to the COVID-19 pandemic, she was in search of ideas for starting her own business. After several brainstorming sessions with her sister, who was once a barista, they settled on opening a coffee shop.

The business was in the works for a while — the idea came to Kruse about a year ago, she said. But everything from planning and finding a lease to fleshing out the design took 10 months before they opened this month.

Their hours were limited during their soft launch — from 10 a.m. to 2 p.m., but that didn't stop them from getting a lot of attention from the community.

They were offering complimentary coffees as they tested out the machines, got staff up to speed and got the word out. And it worked — folks have already been raving about this cozy coffee addition in their neighbourhood.

“We’re just getting all the systems set up," she said. "We started with the espresso drinks and then we have the drip coffee. “We have started doing some of the baked goods. So from day to day, as we test each machine, it is kind of different what we are giving out.”

The coffee shop aims for a cozy ambience to make customers feel at home — bringing elements of the woods and the ocean together. Kruse’s design background helped in creating the interior look, she said, and she built the whole place out with the help of her husband, Jim Hobbs.

There are forest murals on the walls, real plants adorning the space and wooden decor, bringing a forest-like feeling. The floors are painted turquoise, emulating the ocean. Kruse hopes that the ambience is relaxing.

She said that all of the wood for her decor was procured from Gabriola Island — from near her husband’s parents' house. “His parents brought [the wood] on an RV,” she said.

Building the business from the ground up was a family endeavour, she added. “It's a family thing that everyone's trying to help out a little bit. I had some of my other siblings [come] to help paint the walls or trying to help put up drywall ... just whatever they could do to help out.”

With her business acumen, her sister’s barista skills and coffee procured from locally based Agro roasters, Kruse is glad that she can give back. “I love the community here…it’s just a tight-knit group, and I’m happy.”

She expects that after the soft launch, the shop will be open Monday to Friday 7 a.m. to 5 p.m. and weekends from 10 a.m. to 5 p.m.