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Share a bear for holiday cheer

If you’re planning a trip to the liquor store this holiday season, consider picking up a couple bears. B.C. liquor stores across the province, including those in New Westminster, are taking part in the annual Share-a-Bear campaign.
Royal Square B.C. liquor store
Bear hugs: From left, Royal Square B.C. liquor store manager Cindy Bayer with employees Steve Ferguson and Krista Downs hold brown and white teddy bears up for grabs at B.C. liquor stores until the end of the month.

If you’re planning a trip to the liquor store this holiday season, consider picking up a couple bears.

B.C. liquor stores across the province, including those in New Westminster, are taking part in the annual Share-a-Bear campaign. The campaign has been around since 1989, and for a donation of $12.50, customers get two teddy bears – one they get to take home and a second that gets donated to the charity of the store’s choice, according to a government press release.

“The annual Share-a-Bear campaign has been bringing joy to children and the elderly for more than two decades,” said B.C. Liquor Distribution Branch general manager and CEO Blain Lawson. “Our employees look forward to this program every year for an opportunity to give back to the community, and I am confident this year’s bear design will be very popular.”

There are two B.C. liquor stores in New Westminster, including Royal Square, 800 McBride Blvd., and Columbia Square, 1075 Columbia St.

Both stores are supporting Monarch Place, and Columbia Square is also donating bears to the New Westminster Police Department.

This year, folks can choose a brown or white bear. Both come wearing scarves adorned with the Canada 150 maple leaf.

Since the program’s inception, nearly 650,000 teddy bears have been donated to charities across the province. Last year, three B.C. liquor stores in Dawson Creek, Fort St. John and Prince George sold the most bears. Click here for more details.

Did you know?

Teddy bears bought at the Royal Square and Columbia Square liquor stores are going to Monarch Place, a transition house for women and children fleeing domestic violence.