We’re a little late to the party on this one, but when the party is this hard, it can last a long time.
The Pantone Colour Institute announced its official colour for 2019. Sadly, Middle Age Father Who’s Basically Given Up on Looking Good Beige didn’t make the cut… again.
This year’s trend-setting colour, according to the tastemakers at Pantone is… Living Coral.
Described as an “animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge,” Living Coral is a bold choice considering the fact that actual living coral is dying off thanks to global warming. But we digress.
Living Coral takes the baton from 2018’s official Pantone colour Ultra Violet, which took over for 2017’s Raw Chicken Wing Ecru and 2016’s Unlanced Boil Amber. We may have made a few of those up.
That said, Living Coral is not a bad colour. It could just use a more fitting name — such as Mom’s Got a New Boyfriend, or Retired and Loving It, or our personal favourite, Pink But More Nuanced and Complex... Just Like the Strong and Independent Woman Who’s Wearing It While She Watches Under the Tuscan Sun for the Umpteenth Time and Sips on her Third Glass of Chablis.
You go, girl.
